Studio Vaastu

Meera had been running Studio Vaastu for five years — residential interiors, home office transformations, and compact apartment redesigns in Bengaluru. Her portfolio was stunning. Her clients referred her constantly. Her repeat business rate was exceptional.

But she had a discovery problem. 100% of her new projects came from referrals. Not because her work wasn't good enough to attract strangers — it absolutely was — but because she had no online presence that showcased it properly.

She had an Instagram account with beautiful project photos, but Instagram photos don't communicate the depth of a project. A before-and-after post can't convey the challenge of working with 680 sq ft, the client's brief, the material choices made, or why the final design worked so well. Potential clients who found her on Instagram couldn't see the thinking behind the work — and that thinking was exactly what set her apart.

She was also spending significant time on unqualified enquiries — people who wanted a quote before they understood her process, her positioning, or her minimum project value.

We built Studio Vaastu's website as a case-study-led portfolio — each project a proper story with the client brief, the design challenge, the key decisions made, and the outcome. By the time a prospective client finishes reading one case study, they understand exactly how Meera thinks.

The website is structured to qualify enquiries before they reach Meera. The About section explains her process clearly — including timelines, what's included, and her focus on residential projects under 1,500 sq ft. The enquiry form asks for project type, approximate size, budget range, and timeline before any conversation happens.

The enquiry dashboard in Google Sheets shows Meera every incoming lead with their project details, budget, and status — helping her prioritise responses and track her pipeline from first contact to signed brief.