Wickcraft Co.

Neha had been making hand-poured soy wax candles in Pune for two years — wooden wick candles, custom-scented gift sets, wedding favours, and seasonal collections. Her products were genuinely premium. Her packaging was immaculate. Her Instagram was beautiful.

But she was stuck. 95% of her sales were local. She sold at weekend markets, through local gift shops, and to repeat customers who already knew her. She'd tried shipping to other cities twice — both times it was a logistical nightmare with no order tracking, no proper invoicing, and no way to manage COD vs prepaid orders.

She also had a deeper problem: her candles were perfect for gifting, but nobody searching for "luxury candles India" or "soy wax candles gift Pune" could find her. That search traffic was going entirely to larger brands with websites.

We built Wickcraft Co. as a brand-first experience — warm, tactile, premium. The website doesn't just show candles; it shows the care, the process, the ingredients, and the intention behind every pour. Customers feel the quality before they've touched a single product.

The e-commerce store is organised around gifting occasions — home, celebration, wellness, wedding — because that's how Neha's customers actually think when they're buying. Each collection page leads naturally to product pages with scent descriptions, burn times, wax type, and gifting options.

A custom order form handles wedding favours and bulk corporate gifting enquiries — capturing all requirements upfront so Neha can quote accurately without a back-and-forth conversation. The inventory dashboard tracks stock by fragrance, identifies which scents are selling fastest, and alerts her when a product drops below 10 units.