Her cakes were beautiful. Her business was invisible.
Priya had been baking custom cakes from her home in Jayanagar for four years. Every cake was made from scratch, delivered fresh, and photographed beautifully for Instagram. She had 12,000 followers and a waiting list for festive seasons.
But outside her existing customers and Instagram followers, she didn't exist. When someone in her neighbourhood Googled "custom cakes near me" or asked ChatGPT for a cake recommendation in Jayanagar, Priya's name never came up. Her competitor — who had a basic website — did.
Her order management was equally chaotic. Orders came in through Instagram DMs, WhatsApp messages, and phone calls — scattered across three platforms with no central record. She occasionally forgot orders. Customers occasionally forgot to pay. Delivery dates got confused. She needed a system.
